Spitfire Blog

Few things excite the graphic artists here at the Hangar more than the prospect of broadening their color palette.

Pantone, the New Jersey based color giant, has released “The Plus Series”, the newest version of their color matching system. The 224 new solid colors, 300 metallic colors, 46 new neon colors, Pantone Color Manager software for digital design applications, and a reordered book for intuitive family color selection will open up a whole new world of design possibilities!

Pantone has also included a great video detailing the new system on their website. It really provides some fantastic insight into the creation, and vision of the color process, what’s involved and how it effects the design process. It’s really amazing to see all the different steps required to produce the different color values that make up this new Pantone series.

As much as we as we look forward using the new Pantone system, we’re even more excited about weaving these new hues into our client’s projects! After all, life is about using the whole box of crayons.

For more information, check out Pantone’s website.

We’ve recently had the pleasure of working on the website for Talastar Exteriors, a home remodeling company founded by master craftsman and designer Sean Tarala. He had kept all branding and marketing in-house (pun intended), and was in need of a fresh set of eyes to gain a new perspective. We set out to give his branding and website an updated look that better showcased his extreme talent and custom services.

The original Talastar Exteriors site was a simple design, but lacked the intricate details in the design to reflect the ornate nature of his work.

BEFORE:

His new site is full of design details that compliment his work and accent the quality of his services.

AFTER:

By adding a tabbed photo gallery, users are able to better see completed projects for each service category. Additionally, the text was refined to read easier, clearly define services offered, boost Search Engine Optimization (SEO) and best of all, drive sales!

We are proud of the finished product, and have a client that thinks it’s great too. That always makes for a great project, but especially when it comes from a talented designer himself. To celebrate the launch, we ordered up a batch of custom cookies featuring the Talastar Exteriors brand.

Thanks for the opportunity to help with your marketing, Sean!

More than 40,000 clients in over 50 countries rely on The Bankers Exchange for ATM, Banking and Gaming parts, solutions and training. In fact, within their industry, they are known as the miracle workers.  Our challenge was to give their website a fresh, tailored feel that was user-friendly and inviting – no matter what the customer might be looking for.

A simple navigation path now enables users to find information without digging through tiers of pages, while helping them learn about additional services offered by The Bankers Exchange. The website features an easy-to-use and robust eCommerce store as well, setting it apart from competitors in the industry.

While we’ve already heard about happier customers and a happier sales team at The Banker’s Exchange, we’re also very excited to hear about increased sales and a happier bottom line in the near future.

Check out The Bankers Exchange website.

Recently I had the honor of designing a wedding invitation for one of my oldest and dearest friends. The event is going to be a small, intimate gathering at a luxury beach hotel.

I really wanted the personality and the elegance of the invitiations to come through in the design, and this is why I chose to have them letter pressed. The letter press method uses raised letterforms that are coated with ink during the printing process and then pressed into the paper, transferring the ink and creating an impression in the paper.

Using this technique was the perfect choice for the finished piece, which showcases the delicate nature and beauty of the design.

Invitations are the first notification to your guest about your event. That’s why it’s important to think through the right design and printing options to set the right tone and personality for your event. Have an event and need help spreading the word?  We can help!

We recently launched a website for one of Gwinnett’s leading dentists, Dr. Slade Slail. Serving the area for over a decade, Dr. Lail’s professional staff instantly puts patients at ease.  We developed a warm, friendly website that’s intended to do the same.

From easily accessible patient registration forms to convenient online bill paying and appointment scheduling, the new website is a useful tool for patients and the practice.

Visit www.drlail.com.  (and floss daily!)